The Nebraska Department of Agriculture (NDA) conducted a study in 2004 to determine the level of interest and current purchasing behavior patterns of Nebraskans relative to locally grown food products. According to this study, Nebraskans were interested in purchasing locally grown foods, and 75 percent of all respondents indicated they supported the development and implementation of an official Nebraska logo program. Consequently, an official logo was developed, which is entitled, "Nebraska Our Best to You." The intent of the logo is to further advance the availability and benefits of Nebraska's agricultural food products.
While there continues to be an increased demand for locally grown produce, many consumers find it difficult to identify Nebraska products. Efforts focused on promoting the "Nebraska Our Best to You" logo in retail outlets will help alleviate this problem. The logo is used as a certification mark on article labels and in advertisements to identify and increase the marketability of Nebraska food products. Entities wishing to use this logo may do so by becoming an Associate Member of this program and by entering into a License Agreement with NDA.